On-demand market research: Podcast with InCrowd co-founder Diane Hayes
[audio m4a="https://healthbusinessgroup.com/wp-content/uploads/2018/01/hbdew0065-David-E-Williams-interviews-inCrowds-Diane-Hayes-1.m4a"][/audio]Diane Hayes is Co-founder and President of InCrowd, an on-demand market research company specializing in healthcare and life sciences.In this podcast interview we covered:
- (0:10) What does InCrowd offer? How does it differ from others?
- (3:26) Who are the customers? Who do you work with at the client?
- (5:05) How has market research changed in biopharmaceuticals?
- (7:10) What are you seeing from respondents? How do you combat survey fatigue?
- (9:47) What will change going forward? What impact will it have on inCrowd?
- (12:00) You and your co-founder came out of life sciences. Is there anything differentiated or unique about how you set up the company?
---By healthcare business consultant David E. Williams, president of Health Business Group.