Pharma jumps into digital health: Podcast interview with Medullan CEO Ahmed Albaiti

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The pharmaceutical industry is one of the last to be transformed by the digital revolution. But companies like Roche and Novartis have been experimenting for a long while, and the fruits are finally ripening.Medullan CEO Ahmed Albaiti is a digital health pioneer. In this episode of the HealthBiz podcast, he takes us on a trip down the memory lane of digital health, sharing pharma’s successes and failures. We discuss the shock brought on by COVID-19 and why software is often classified as a medical device. He also shares his vision for an integrated and harmonized future for pharma, payers, providers --and patients.I'm proud to serve as chairman of Medullan's advisory board.—–By healthcare business consultant David E. Williams, president of Health Business Group